TikTok is introducing a updated setting that enables them to reduce the quantity of AI-made media appearing in their timelines. This move comes as the company revealed that it now features over 1 billion AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a full-scale launch. This advancement coincides with a increase in content created by AI, driven by emerging video-generation tools.
AI Proliferation Online
Studies have shown that nearly one in 10 of the fastest-growing content creators on a competing service only show clips produced artificially. A significant portion of this content is considered “AI slop”, a phrase for substandard, mass-produced content that is often absurd or dreamlike.
Based on user feedback that many people enjoy content created using AI tools, ranging from computer-generated images to informative clips, and we aim to provide users the ability to see more or less of that, according to their own preferences,” said a company executive.
AI on the Platform
The service announced that there are currently 1.3bn videos on its network identified as AI-generated. Overall, in excess of 100 mn videos are added to the service daily, making clips made by AI a minor portion of its complete catalog.
Customizing Your Feed
Users will be in a position to limit or boost the volume of AI-generated videos they view by using the “manage topic” feature in the platform and picking AI-made media. Further subjects that are already be controlled under the filter include news, style, beauty, and movement.
Content Labeling and Policies
TikTok’s guidelines mandate creators to label lifelike AI-made content, and it prohibits dangerous AI impersonations of public figures or critical incidents. Any believable artificial content that is not labeled can be removed under its user guidelines.
Additionally, the platform will henceforth add an artificially created label to content created with its built-in AI features, or detected by an collaborative effort for recognizing artificial media. This measure is designed to stop users from trying to circumvent the labeling process.
Responsible AI Funding
TikTok is additionally introducing a $2 million educational fund for professionals and groups to produce learning resources about responsible artificial intelligence. This program will assist charitable organizations focused on training coding and technology.
Content Safety Approach
The platform has supported its safety measures, following discussion over plans to lay off hundreds of safety staff in the United Kingdom. It is planning to eliminate 439 jobs in its user protection team in London, with trade unions and internet security professionals expressing worry that people are being substituted by automated systems.
A senior executive stated that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by filtering out the most distressing content ahead of it has to be seen by humans. The company announced a 76% decrease in disturbing and violent content seen by content reviewers over the past year due to intervention by its machine learning processes.
It is vital to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s very important to reduce exposure to unsafe media as rapidly, which is where a lot of the machine support is proving valuable process content quickly.”
